Superforce Express Waterford was originally set up by William Pollard based in Waterford in 1996 primarily as an immediate response motorbike courier service for local and same-day nationwide deliveries. In 2011, William got involved in renewable (micro) generation and undertook various wind turbine and solar PV installations. He returned to the same-day nationwide courier service in 2021 following the purchase of his first all-electric car. The car has a 400km range and the ability to recharge from the farm off-grid project he designed. Still a keen motorcyclist, William continues to use his Honda VFR 800 or CBR600 motorbikes for courier usage exclusively in the South East. This gives customers rapid delivery from cities like Dublin, Cork, Galway, or Limerick in peak evening traffic periods.

William is a perfectionist in everything he undertakes and guarantees the highest care in the handling and securing of delicate items, gives accurate delivery times, and clear communication with the customer.